Cut
Shoulders, hems, and cuffs are checked on more than one body. If it only works in a studio pose, it does not ship.
The house
Clothes for the season you are actually living
A small clothing house in Mumbai. Clean cuts, quiet colours, and pieces you can wear on a workday and again on Sunday.
The studio
A short rail, cut to be worn again
Shri Sona Collection designs a tight seasonal edit. We start with a few silhouettes that already agree with each other, then remove anything that only works in a photograph.
The studio is in Bandra. Fit is checked on more than one body, and a piece ships only when it still feels right at the end of the day.
Cloth
Cotton, denim, and wool blends chosen for how they feel at hour eight, not just how they look in a photograph.
Repeat
A short rail that can cover a week. Pieces are designed to agree with each other, so getting dressed stays simple.