BlogHow a Shri Sona Collection season is cut
A Shri Sona Collection season begins on a table, not a moodboard. We pin eight silhouettes that can share a wardrobe: a jacket, a shirt, a knit, a trouser, a dress shape, and three layers that move between them.
Colour comes second. This season stays with ivory, black, denim, butter, merlot, and stone. If a shade only looks right under studio light, it does not make the cut.
Fit is checked on more than one body. A shoulder that pulls, a hem that only works with heels, or a cuff that twists after an hour is sent back. The piece has to survive a real day.
What reaches the shop is the short list. Fewer styles, clearer combinations, and clothes you can picture on a Tuesday as well as a dinner.